Marketing & Advertising
Most people fail to understand the relationship between process and sales and marketing activities. While marketing is the engine, the so called “mechanism” that drives business, it should be a process that delivers a consistent message. A good marketing program, simply put, is the heart of a business. Without the heart….well, you get the idea. Marketing remains one of the least understood and most underutilized business systems of the twenty-first century.
With all of the advances in modern communication and technology, many businesses continue to market their services the same old way it’s been done for the past century. The marketplace is constantly changing and businesses must change to survive. Business owners that dislike change will dislike irrelevance even more. Successful businesses are doing the same thing they have always done…generate a competitive edge in the marketplace.
At no other time in history have businesses been able to compete on similar scales despite size. Technology and process has generated the opportunity. Businesses that have discovered the systematized approach to marketing understand the value of process coupled with marketing and sales activities. Whether defined, known or not, each business has a system for providing a product or service, but usually lack a system or process for promoting their business.
Successful business leaders understand the power of replication. Often successful business leaders find themselves thinking about how great it would be if they could replicate their knowledge and experience. Even with expensive training programs very few businesses are able to replicate their brightest. Marketing provides the opportunity to replicate your very best techniques, your very best resources. When a business identifies something good to say, says it well, and says it often, it becomes difficult to stop the ensuing momentum.
The right process…with the right marketing…automated, will generate a perpetual sales machine. Most business executives would think nothing of spending thousands on process gurus to overhaul their manufacturing processes to increase profitability or additional efficiencies. Doesn’t it seem probable that the same principles used to increase manufacturing productivity could improve your marketing activities?
Come see how simple systematizing your marketing can be. Increase your reach with operational excellence simplified.